Objective
The primary objective was to bolster the online presence of the fertility clinic and attract a more extensive clientele through strategic SEO initiatives. This clinic offers a spectrum of fertility treatments and services, and sought to enhance its online visibility while attracting a larger audience to its website [Confidential].
Strategies
To achieve these goals, a holistic SEO strategy was implemented, incorporating the following key tactics:
- Keyword research: Conducted thorough keyword research encompassing both short-tail and long-tail keywords in the fertility industry. Emphasis was placed on selecting keywords with high search volume and low competition.
- On-page optimization: Optimized website content and meta tags for targeted keywords. This included fine-tuning title tags, meta descriptions, header tags, and image alt tags. Additionally, website content was optimized for readability and enhanced user experience.
- Technical SEO: Undertook a comprehensive technical SEO audit to identify and rectify issues such as broken links, page speed, and mobile responsiveness. Implemented schema markup to facilitate better understanding by search engines.
- Link building: Implemented a robust link-building strategy, involving outreach to relevant fertility industry websites, guest blogging, and creating compelling content to attract high-quality backlinks.
Results
The outcomes of the SEO strategy were significant, demonstrating measurable improvements in organic traffic, search engine rankings, and backlink quality:
- Organic traffic: Experienced a remarkable 92% increase in organic traffic over a two-year period. In January 2021, the site welcomed 9,004,276 organic visitors, soaring to 17,274,518 visitors by March 2023.
- Keyword rankings: Achieved substantial improvements in keyword rankings, securing top 3 positions for critical terms like "fertility clinic Adelaide," "IVF Adelaide," and "fertility treatment Adelaide".
- Backlinks: Successfully increased the number of high-quality backlinks by 55%, contributing to improved domain authority and enhanced search engine rankings.
Conclusion
The comprehensive SEO strategy, including keyword research, on-page optimization, content marketing, technical SEO, local SEO, and link building, propelled the fertility clinic to significant success. The clinic not only attracted a broader audience but also established itself as a prominent figure in the fertility industry, showcasing the effectiveness of the collaboration with Algorismic Tech.
