YouTube SEO

What is YouTube SEO? Tips for Optimising Your Videos

YouTube is the most prevalent video platform among internet users, all across the globe. YouTube SEO is the procedure of optimising your videos to make them appear higher in this platform’s search results. Every month over 2 billion users watch videos on YouTube. To get the maximum out of this medium, you need to follow the YouTube algorithm that works on a few elements. 

By carrying out the right SEO technique for this video platform, you can optimise your videos and channel for the best result. This includes optimising your videos, thumbnails, meta descriptions, links, tags, transcripts and more. If done correctly, you can see a hike in your rankings, views, and website traffic and improve brand exposure. 

Quick YouTube SEO Tips 

To make your YouTube optimisation process a successful one, you need to hire professionals who are adept in their job. Here are a few quick tips that will help your channel to rank well in the YouTube search. 

Keyword Research

Your keyword is the key to getting a good ranking. When you take the services of an SEO company, they will carry out thorough keyword research to find the right keywords. Your prospective audience uses these keywords when they look for something related to your product or service. 

The competitiveness, search volume, and matching terms, are some other factors that are taken into account during keyword research. Based on the result, your hired professional will give you the topics to create your videos.

Add Keywords in Title and Description

The keywords that are short-listed, need to be added in the title and description of the video. The title should be such that your target viewers will know what your video is about. The same goes for description. It should be ensured that you do not overuse keywords in the title or description. Apart from the primary keyword, other related keywords can also be used in the description.

It is better to get help from professionals to ensure that your YouTube SEO is done correctly. 

The Thumbnail Should Highlight the Title

Thumbnails are often ignored when it comes to SEO for YouTube. However, the first thing that your target viewers will notice in a video, is the thumbnail. They should match with the title.

With the help of SEO professionals, you can create custom thumbnails that will give your audience an idea of what your video is. This will ensure that they get what they are looking for.

Use of Hashtags 

Another important facet of video optimisation is the use of hashtags.  The keywords should be used to create the hashtags. You have to write the # symbol before the keywords. They help in bringing the target audience to your videos. 

A YouTube SEO professional will assist you in creating the right hashtags for your company. They will add the tags which are clickable and lead people searching those keywords, to your videos. You can add a few relevant hashtags in your title and description as well to make it more SEO-friendly.

Subtitles and Captions- A Necessity

Many YouTube editors might skip this part. However, it is essential to add captions and subtitles in your videos to reach out to a larger number of people. You stand a chance of losing huge views if you ignore these two essential elements.

Many view videos on YouTube differently. Many people might want to see a video keeping the sound off and reading the captions instead. Some might not be able to hear and they watch the videos only. Adding captions helps in reaching out to those viewers as well. With the addition of subtitles, you can draw in viewers speaking other languages than the one in which you made this video. They can easily understand what your video is about when they read the subtitles. Hence it is necessary to add captions and subtitles.

Create Playlists

You have to build your playlist and put your videos in it. This brings in more views to your channel. The scope of getting better views, comments and likes, increases drastically. This is mainly because many of the viewers now filter their YouTube search to see only playlists. Your videos can get noticed once they click on your playlist.These are some of the YouTube SEO tips that are followed by professionals to optimise their videos on this online platform. You can take the help of these professionals to make your brand visible to your target audience in the search results.

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